3 Surprisingly Easy Habits to Uncover Deeper Customer Problems

A conversation. Illustrations by Pablo Stanley

As product managers, if there was someone we want to spend more time with, it’s our customers.

“A Day in the Life of a Product Manager” by ProductPlan

As product managers, knowing our customers and their objectives aren’t enough. Understanding why those objectives are important to them and empathizing on why they choose to persevere on their challenges is ultimately what we should be experts of.

1. Meet with your customers at least once per week

2. Be a fly on the wall in customer support calls

3. “Reddit” your way through the online forums your customers hang out in

It’s easy to get lost in the hustle-and-bustle of sync meetings and solution ideation, but let’s not forget the pure value of customer research, and ensure that we spend equally as much time on that as we do with development.



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